11/02/2007

Socialista Ain’t Social

I’d like to take a quick moment to ridicule Tenjune’s failed attempt at Halloween décor. See below:
What is that stuff? Bubble gum? Strewn cotton candy? An effort at spider webs? If so, why is it the color of Pepto-Bismol? Note that the crowd seemed generally happy. No one seemed disturbed by this plentiful pink nastiness but me.



This week I finally got myself to Jane Street and West Side Highway to check out Socialista. Was I excited? Not really. I’d just had one too many people ask me ‘Have you been to Socialista yet?’ and was sick of replying in the negative. My underlying motivation for going however, remains that the place is co-owned by my favorite Mafioso Italian in the city, Giuseppe Cipriani along with former Bungalow 8 doorman Armin Amiri. I felt I owed it to Giuseppe to check out his latest creation of exclusivity and frivolity. Just for fun.

On the cab ride over, my friend warned me to lower my expectations.

“They sort of pride themselves on the place always being empty,” he said.

Sigh.

Now I was bracing myself for a sight worse than Rose Bar on a Saturday night – the pool table gathering dust and the place so quiet you can hear scurrying cockroaches. I feel the whole ‘exclusivity’ by keeping a place empty tactic is kind of like cheating. It takes a lot more hard work, energy and talent to keep a club full than it does to just turn everyone away. But then again, that’s assuming these establishments want to make money, which for Socialista isn’t the case. It just exists as Giuseppe and Armin’s ‘pet project.’



Upon ascending the rickety staircase to the main bar my first thought was: “Really? So much freakin’ hype for this?” The place looked like a frail haunted house, and that’s without Halloween decorations. As promised, it was empty. Eight other patrons. Two bar tenders. A DJ. That’s it.

But after ordering a drink and settling into one of the many plush and available mauve couches, the place began to grow on me. The design is minimal, Cuban-style. I felt like I’d landed on the Hollywood set used to shoot Casablanca, which is actually pretty cool. The lounge’s relaxed vibe suggested that a Rick type character might push through the kitchen’s wooden shutters at any time and serenade me with “As Time Goes By.” The fans, the white washed walls, the quiet. Socialista felt like our living room away from home. Which wasn’t what I was expecting at all.



As we got increasingly drunk, we became mesmerized by this Van Gough-like painting to the right of the bar. At first I thought it was a cat with bound feet, but then I starting noticing and counting all the geese.

So there’s everyone’s weekend homework. How many geese do you see?

2 comments:

Ha Ha Sound said...

Haven't been to this place, but based on your reccy might give it a whirl. Quiet is good. And glad you enjoyed it.

Though I'm a little bit with Cajun on his comment from yesterday. I propose an outing to Corner Bistro for Bistro Burgers and cheap beer. Just for laughs.

Anonymous said...

Likening any locale to Ricks in Casablanca is as much of stirring recommendation as anyone could give.

Certainly some fair measure of upside with the locale not being packed shoulder to shoulder as well.