I recently found myself at One, the restaurant aside Gansevoort in Meatpacking which is the promoter pre-party dinner hub of the city. To explain what that means, you’ve gotta know that promoters often cut deals with New York City restaurants, bringing their hot entourage to eat for free before attending whatever club they’re herding people to that evening.

Why This Works: A Flow Chart (keep in mind I haven’t made a flow chart since eighth grade):

Generally speaking, it’s a promoter’s job to have hot chicks and guys who’ll buy tables at their beck and call --> For the most part, guys who buy bottle service work all the time (allowing them to afford bottle service) and being hard workers, don’t have a time to socially micromanage a glamorous entourage. --> Since partying at a table alone without a glamorous entourage is considered faux-pas and a major waste of alcohol, the hard workers decide to team up with a promoter who is, for all practical purposes, a species of middleman. --> On the opposite end of the spectrum, those who make up the glamorous entourage most likely can’t afford a table of their own, hence their decision to work with a promoter. --> To further entice the glamorous entourage to come out with them, promoters will offer perks like limo rides or free dinner at a trendy NYC restaurant pre-clubbing. --> Trendy NYC restaurants need good-looking patrons into order to retain their aforementioned status as trendy. --> Since a promoter already has a glamorous entourage that can’t afford trendy dinners at their disposal, the promoter offers their encourage to eat and drink for free beforehand at [insert trendy restaurant here] --> The restaurant gives away free food to the promoter and their group in exchange for what is essentially, product placement PR with humans. --> Theoretically, everybody wins. Full article here